Privacy policy

PRIVACY POLICY

1. INTRODUCTION

This Privacy Policy explains how 123 EXPORT LIMITED (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you use our website or purchase from us.

We are committed to protecting your privacy in accordance with the Hong Kong Personal Data (Privacy) Ordinance (PDPO) and applicable international data protection principles.

By using our website, you agree to the practices described in this Privacy Policy.

2. INFORMATION WE COLLECT

We may collect the following categories of personal data:

2.1 Information you provide directly

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number (if provided)

  • Order and purchase details

2.2 Payment information

We do not store full credit card details. Payments are processed securely by third-party payment providers.

2.3 Automatically collected information

  • IP address

  • Browser type and version

  • Device information

  • Cookies and usage data

  • Website interaction data

3. HOW WE USE YOUR INFORMATION

We use your personal data for the following purposes:

  • Processing and fulfilling orders

  • Sending order confirmations and updates

  • Providing customer support

  • Preventing fraudulent transactions

  • Improving website performance and user experience

  • Complying with legal obligations

4. LEGAL BASIS FOR PROCESSING (PDPO COMPLIANCE)

Under the Hong Kong PDPO framework, we process your data based on:

  • Your consent

  • Performance of a contract (order fulfillment)

  • Legal obligations

  • Legitimate business interests (fraud prevention, analytics, improvements)

5. DATA SHARING

We do not sell or rent your personal data.

We may share your information with trusted third parties only when necessary:

5.1 Service providers

  • Shopify (e-commerce platform hosting)

  • Payment processors (Apple Pay, Google Pay, credit card providers)

  • Shipping provider (DHL)

5.2 Legal requirements

We may disclose personal data if required by law or government authorities.

6. DATA STORAGE & SECURITY

Your data is stored securely on Shopify’s infrastructure and protected using industry-standard security measures, including encryption and secure servers.

We take reasonable technical and organizational measures to prevent:

  • Unauthorized access

  • Data loss

  • Misuse or disclosure

However, no online system can guarantee 100% security.

7. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Enable core website functionality

  • Remember shopping cart contents

  • Analyze website traffic and performance

  • Improve marketing and user experience

You can disable cookies in your browser settings, but some website features may not function properly.

8. YOUR RIGHTS

Depending on your location, you may have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data (where legally permitted)

  • Object to certain types of data processing

To exercise your rights, contact us using the details below.

9. DATA RETENTION

We retain your personal data only for as long as necessary to:

  • Fulfill orders

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

After this period, data will be securely deleted or anonymized.

10. THIRD-PARTY SERVICES

Our website may use third-party services that have their own privacy policies.

We are not responsible for the privacy practices of:

  • Shopify

  • Payment providers

  • Shipping carriers

We encourage you to review their policies separately.

11. INTERNATIONAL DATA TRANSFERS

As a Hong Kong-based company, your data may be transferred and processed outside your country of residence, including Hong Kong and other jurisdictions where our service providers operate.

We ensure appropriate safeguards are in place to protect your data.

12. CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy at any time.

Changes will be posted on this page with an updated revision date.

Continued use of our website indicates acceptance of any changes.

13. CONTACT INFORMATION

If you have any questions about this Privacy Policy or your personal data, please contact:

123 EXPORT LIMITED
UNIT 2A, 17/F GLENEALY TOWER
NO.1 GLENEALY STREET
CENTRAL, HONG KONG